Liz Alig Links Consumers & Producers to Support Ethical Practices
Tiana Reid — July 15, 2011 — Social Good
Liz Alig mixes eco-friendly fabrics with fair trade practices to create the ultimate ethical fashion brand. While there are a great deal of clothing companies that take old attire and repurpose it to create a new piece that mixes vintage and modern, many of them do not take an explicit fair trade stance when it comes to the people part of their mission. But Liz Alig strikes a different chord by supporting low-income communities both in less-industrialized countries and in the United States. Further, 10 percent of sales are donated to support the training of women and children in the Majority World.
Because fair trade relies on a network of producers and consumers, Liz Alig doesn’t do it alone. By partnering up with the organization Mi Esperanza, located in Tegucigalpa, Honduras, Liz Alig is able to support low-income women with a fair pay and training them with employable skills. Another partner is Friends X Change of Belle-Rivière, Haiti, which operates under the umbrella of the charity Friends of Belle-Rivière, Inc. It’s there that women sew Liz Alig’s eclectic t-shirt bags. Liz Alig’s most recent partner is Global Mamas, located in Ghana, where women are supported through business ventures toward the greater vision of African women's economic independence.
It’s thanks to brands like Liz Alig that the relationship between the consumer and the producer is reconnected while getting away from the notion of charity. Liz Alig gives new life to old clothing while sustaining lives abroad.
Contact Information:
Liz Alig Website
Liz Alig Facebook
Because fair trade relies on a network of producers and consumers, Liz Alig doesn’t do it alone. By partnering up with the organization Mi Esperanza, located in Tegucigalpa, Honduras, Liz Alig is able to support low-income women with a fair pay and training them with employable skills. Another partner is Friends X Change of Belle-Rivière, Haiti, which operates under the umbrella of the charity Friends of Belle-Rivière, Inc. It’s there that women sew Liz Alig’s eclectic t-shirt bags. Liz Alig’s most recent partner is Global Mamas, located in Ghana, where women are supported through business ventures toward the greater vision of African women's economic independence.
It’s thanks to brands like Liz Alig that the relationship between the consumer and the producer is reconnected while getting away from the notion of charity. Liz Alig gives new life to old clothing while sustaining lives abroad.
Contact Information:
Liz Alig Website
Liz Alig Facebook
Trend Themes
1. Ethical Fashion - Disruptive innovation opportunity: Creating fashion brands that combine eco-friendly materials with fair trade practices.
2. Upcycling - Disruptive innovation opportunity: Repurposing old clothing to create new pieces that mix vintage and modern styles.
3. Sustainable Partnerships - Disruptive innovation opportunity: Collaborating with organizations in different countries to support low-income communities and empower women through fair pay and training.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrating fair trade practices and eco-friendly materials into the fashion industry.
2. Social Enterprise - Disruptive innovation opportunity: Building sustainable businesses that prioritize social impact and empower communities.
3. Non-profit Organizations - Disruptive innovation opportunity: Partnering with non-profit organizations to promote fair trade practices and empower marginalized communities.
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