This Artist Recreated Vintage Nike Ads with the Brand’s Current Shoes
References: solecollector & hypebeast
A graphic artist named Frederico of ‘MBROIDERED’ recreated a series of vintage Nike ads using current collections of the brand’s footwear. The artist used the same printed advertisements that gained the brand much recognition in magazines from previous decades.
Frederico uses vintage Nike ads such as the iconic phone number posters and simply replaces the shoe from previous poster with one of current style.
This series shows the evident transition from print ads to video ads and the use of social media. While print publications are still being produced, Frederico emphasizes that it is much easier for consumers to miss new sneaker ads while flipping through a magazine. Nike is an iconic brand that continues to adapt new marketing tactics to suit consumer desires, which allows the brand to continue its heightened success.
Frederico uses vintage Nike ads such as the iconic phone number posters and simply replaces the shoe from previous poster with one of current style.
This series shows the evident transition from print ads to video ads and the use of social media. While print publications are still being produced, Frederico emphasizes that it is much easier for consumers to miss new sneaker ads while flipping through a magazine. Nike is an iconic brand that continues to adapt new marketing tactics to suit consumer desires, which allows the brand to continue its heightened success.
Trend Themes
1. Retro-inspired Sneaker Marketing - Opportunity for brands to leverage nostalgia and recreate vintage ads to appeal to consumers.
2. Transition to Video Ads - Exploration of video-based advertising strategies to capture consumer attention in the digital age.
3. Social Media Advertising - Utilizing social media platforms as a primary channel for sneaker marketing campaigns.
Industry Implications
1. Footwear Industry - Opportunity for footwear brands to modernize their marketing by integrating elements of nostalgia and heritage.
2. Advertising Industry - Potential for agencies to collaborate with brands in recreating vintage advertisements and adapting them to modern platforms.
3. Print Publication Industry - Need for print publications to adapt and find innovative ways to engage readers, such as incorporating interactive advertising experiences.
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