The Sway Creates Incredibly Stylish Clothing for the Edgy Girl
References: theswaynyc & kickstarter
Created by Belinda Pasqua, The Sway is a start-up company that recycles leather to create modern and stylish leather jackets and bags that add instant cool to any outfit.
The jackets are designed in a biker style with zipper detailing and studded accents that give them an edgy vibe. These jackets would look great over a soft flowy dress, adding a toughness that compliments the feminine garment. The bags are incredibly styled, each one with a completely different look but all of them staying withing the rocker girl mentality. From structured satchels to slouchy hobos, these bags would be the perfect finishing touch to your ensemble.
With such great style, The Sway is here to stay.
The jackets are designed in a biker style with zipper detailing and studded accents that give them an edgy vibe. These jackets would look great over a soft flowy dress, adding a toughness that compliments the feminine garment. The bags are incredibly styled, each one with a completely different look but all of them staying withing the rocker girl mentality. From structured satchels to slouchy hobos, these bags would be the perfect finishing touch to your ensemble.
With such great style, The Sway is here to stay.
Trend Themes
1. Upcycling Fashion - The trend of upcycling old or unused materials to create new fashion items presents a disruptive innovation opportunity for sustainable fashion designers like The Sway.
2. Biker Jackets - The trend of biker jackets with zipper detailing and studded accents provides a disruptive innovation opportunity for leather and fashion designers to create unique designs.
3. Handcrafted Bags - The trend of handcrafted bags presents a disruptive innovation opportunity for accessory designers to create custom and unique styles for fashion-savvy shoppers.
Industry Implications
1. Fashion - The fashion industry has an opportunity to innovate by adopting sustainable practices like upcycling to create stylish clothing items.
2. Leather - The leather industry can explore innovative design techniques like incorporating upcycled materials to create exclusive styles like The Sway's biker jackets and handcrafted bags.
3. Accessories - The accessories industry can offer disruptive innovation opportunities by creating unique, handcrafted bags with exclusive designs and materials as seen in The Sway's bag collection.
3.2
Score
Popularity
Activity
Freshness
