The Steven Meisel Louis Vuitton Photographs are Luxurious
Tiana Reid — June 25, 2010 — Fashion
References: louisvuitton & style
Natalia Vodianova, Karen Elson and Christy Turlington are the stars in the Steven Meisel Louis Vuitton ad campaign.
Louis Vuitton is the iconic sign of luxury and Meisel's shots capture that to a T in a dressing-room setting with the dames dressed in fifties-style getups. While other fashion houses are currently opting to shock with a trashy-chic look, the Steven Meisel Louis Vuitton ad campaign is nothing but elegance.
Implications - Consumers are constantly drawn to products through which they can experience feelings of confidence, pleasure and betterment. Businesses that portray themselves and their products as bearing similar and comparable qualities and characteristics will fare well amongst today's consumers. It is imperative that businesses consider the lifestyle their product promotes, not only its purpose.
Louis Vuitton is the iconic sign of luxury and Meisel's shots capture that to a T in a dressing-room setting with the dames dressed in fifties-style getups. While other fashion houses are currently opting to shock with a trashy-chic look, the Steven Meisel Louis Vuitton ad campaign is nothing but elegance.
Implications - Consumers are constantly drawn to products through which they can experience feelings of confidence, pleasure and betterment. Businesses that portray themselves and their products as bearing similar and comparable qualities and characteristics will fare well amongst today's consumers. It is imperative that businesses consider the lifestyle their product promotes, not only its purpose.
Trend Themes
1. Luxury Branding - Luxury brands can benefit from highlighting elegance and sophistication in their campaigns, as demonstrated by the Steven Meisel Louis Vuitton ad campaign.
2. Nostalgic Fashion - The fifties-style outfits showcased in the Steven Meisel Louis Vuitton ad campaign highlight an emerging trend of nostalgic fashion.
3. Authenticity and Quality - Consumers are seeking products that promote feelings of confidence, pleasure, and betterment, creating opportunities for businesses that prioritize authenticity and quality in their branding and marketing efforts.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can capitalize on elegant and sophisticated branding in their advertising campaigns to attract consumers seeking a high-end shopping experience, similar to the Steven Meisel Louis Vuitton ad campaign.
2. Vintage Clothing - The emergence of nostalgic fashion showcased in the Steven Meisel Louis Vuitton ad campaign presents opportunities for vintage clothing brands and retailers catering to consumers looking for unique and retro styles.
3. Authentic Product Sales - Businesses that prioritize quality and authenticity in their product offerings can leverage consumers' desire for confidence, pleasure, and betterment, as demonstrated by the Steven Meisel Louis Vuitton ad campaign, to gain a competitive edge in their industries.
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