Von Follies by Dita Von Teese Collection Set to Hit Target Stores
Katherinev123 — January 20, 2012 — Fashion
References: ditasdomain & fashionologie
Most women can only dream of being as sexy and sultry as burlesque superstar Dita Von Teese, but perhaps her lingerie line, Von Follies by Dita Von Teese, will edge that dream a little closer to reality.
As expected, the Von Follies by Dita Vont Teese collection features the famous burlesque performer's 50s-inspired style, filled with boudoir-ready bustiers, balconette bras, high-waisted panties and sexy garters made of lace, ribbon, fishnet and satin. Standouts in the 26-piece collection include a leopard print, lace-trimmed teddy and a beautiful black mesh bustier with midnight blue accents.
Says Von Teese, "I wanted to design pieces that are tributes to my vintage obsessions, to make them beautiful and functional, while modernizing them for everyday wear."
The Von Follies by Dita Von Teese collection was designed for Target and will be available starting Feb. 8, although only in Australia for the time being.
As expected, the Von Follies by Dita Vont Teese collection features the famous burlesque performer's 50s-inspired style, filled with boudoir-ready bustiers, balconette bras, high-waisted panties and sexy garters made of lace, ribbon, fishnet and satin. Standouts in the 26-piece collection include a leopard print, lace-trimmed teddy and a beautiful black mesh bustier with midnight blue accents.
Says Von Teese, "I wanted to design pieces that are tributes to my vintage obsessions, to make them beautiful and functional, while modernizing them for everyday wear."
The Von Follies by Dita Von Teese collection was designed for Target and will be available starting Feb. 8, although only in Australia for the time being.
Trend Themes
1. Vintage-inspired Lingerie - The popularity of Von Follies by Dita Von Teese collection highlights the trend of vintage-inspired lingerie.
2. Burlesque-influenced Fashion - The collaboration between Dita Von Teese and Target suggests a growing trend of burlesque-inspired fashion in the market.
3. Mainstreaming Sexy Lingerie - The Von Follies by Dita Von Teese collection's availability in Target stores indicates the trend of sexy lingerie becoming more accessible and mainstream.
Industry Implications
1. Fashion Retail - The launch of Von Follies by Dita Von Teese in Target creates opportunities for fashion retailers to tap into the growing demand for vintage-inspired lingerie.
2. Intimate Apparel - The success of the Von Follies by Dita Von Teese collection suggests a disruptive opportunity for intimate apparel brands to incorporate burlesque-inspired elements into their designs.
3. E-commerce - The availability of Von Follies by Dita Von Teese collection through Target's online platform highlights the potential for e-commerce platforms to cater to the increasing demand for sexy and vintage lingerie.
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