Marks and Spencer is a Culinary Guide in This Mobile Food Preparation App
Laura McQuarrie — July 15, 2015 — Lifestyle
References: itunes.apple & thegrocer
'Cook with M&S' is a mobile food preparation app for phones and the Apple Watch from Marks and Spencer. Unlike many apps that simply focus on helping to gather ingredients or putting together the recipe, this app does it all from purchasing to when it's time to put food on a plate in a pleasing way.
The app includes a place to compile shopping lists, get going with cooking and set a timer to keep a close eye on dishes.
Before the Cook with M&S app was launched for the Apple Watch, more than 150,000 people downloaded it on mobile devices in the span of just three months. As the use of wearables continues to rise, this number will only skyrocket as consumers look for assistance in all aspects of the food preparation process.
The app includes a place to compile shopping lists, get going with cooking and set a timer to keep a close eye on dishes.
Before the Cook with M&S app was launched for the Apple Watch, more than 150,000 people downloaded it on mobile devices in the span of just three months. As the use of wearables continues to rise, this number will only skyrocket as consumers look for assistance in all aspects of the food preparation process.
Trend Themes
1. Mobile Food Preparation Apps - As consumers increasingly turn to mobile devices and wearables for assistance with food preparation, there is an opportunity to innovate in the development of all-in-one cooking apps that simplify the process from recipe discovery to plating.
2. Integrated Shopping Functionality in Food Apps - With the success of the Cook with M&S app's shopping list feature, there is an opportunity for food preparation app developers to incorporate integrated in-app shopping options that allow users to easily purchase necessary ingredients while browsing recipes.
3. Recipe Personalization and Customization - By utilizing user data and artificial intelligence, there is an opportunity to customize recipes in food preparation apps based on individual dietary restrictions, flavor preferences, and ingredient availability for a more personalized cooking experience.
Industry Implications
1. Retail - As brands like Marks and Spencer continue to develop all-in-one food preparation apps with integrated shopping functionality, traditional retail companies have an opportunity to expand their digital market offerings, creating new revenue streams.
2. Food Delivery - The growth in popularity of food preparation apps and wearables presents an opportunity for food delivery companies to create custom recipes and healthy meal plans based on user data and preferences.
3. Artificial Intelligence - As food preparation app developers seek to develop recipe personalization functionality, there is a growing need for sophisticated artificial intelligence algorithms that can quickly analyze user data to suggest personalized recipes and meal plans.
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