The Nike + R.T. Air Force 1 Shoes Celebrate Sport's Ability to Unite
Rahul Kalvapalle — September 18, 2014 — Fashion
The Nike + R.T. Air Force 1 is a beige basketball shoe that aims to symboloze the power of sport to bring people together.
These shoes are crafted out of a supple material that provides both comfort and breathability, while a leather Swoosh adds an eye-catching contrast. The shoes' tongue and heels meanwhile are made out of synthetic suede material. They are fitted with heat-pressed no-sew panels that both intensify their strength and enhance their appearance.
The shoe has a low-profile midsole and a non-marking rubber outsole for enhanced traction and resilience.
Each pair of the Nike + R.T. Air Force 1 comes wrapped in custom Nike + R.T. Air Force 1 packaging. The collection itself will be available at NikeLab locations around the world starting October 16.
These shoes are crafted out of a supple material that provides both comfort and breathability, while a leather Swoosh adds an eye-catching contrast. The shoes' tongue and heels meanwhile are made out of synthetic suede material. They are fitted with heat-pressed no-sew panels that both intensify their strength and enhance their appearance.
The shoe has a low-profile midsole and a non-marking rubber outsole for enhanced traction and resilience.
Each pair of the Nike + R.T. Air Force 1 comes wrapped in custom Nike + R.T. Air Force 1 packaging. The collection itself will be available at NikeLab locations around the world starting October 16.
Trend Themes
1. Unity-promoting Shoes - The rise of shoes that symbolize the power of sports to unite people.
2. No-sew Panel Shoes - The rise of no-sew panel shoes with heat-pressed panels that intensify their strength and enhance their appearance.
3. Custom Packaging for Shoes - The rise of shoes with custom packaging for added value and exclusivity.
Industry Implications
1. Athletic Footwear - Athletic footwear companies must experiment with new materials and design techniques to create shoes that are both comfortable and durable.
2. Sports Apparel - Sports apparel companies can create apparel that aligns with the cultural value placed on sports and the connection it creates between people.
3. Luxury Retail - Luxury retail companies can create packaging and marketing materials that appeal to consumers' desire for exclusivity and status, even with everyday items such as sneakers.
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