The Nike Women's Color Block Blends Performance and Style
Rahul Kalvapalle — September 24, 2014 — Lifestyle
References: nikeinc & sneakerreport
The Nike Women's Color Block collection takes Nike's classic sports fleece looks to the next level using ultra-bold color blocks. The Nike Tech Fleece Cocoon Jacket, Tech Fleece Crew and Tech Fleece Pants all feature intricate reflective details that create playfully irreverent patterns using color.
The collection also includes a striped mash-up that is repurposed using the Nike Mezzo print. These prints are applied in both bold and understated ways depending on the piece.
These exclusive pieces are available in a choice of two color schemes, Classic Sport Block -- featuring black/gray and heather/white with a reflective Nike Futura logo -- and High-End Subtle Block -- featuring burgundy, navy, gray and heather with a black Nike Futura logo.
The Nike Women's Color Block apparel collection is available on the official Nike Lab website as well as global Nike Lab locations.
The collection also includes a striped mash-up that is repurposed using the Nike Mezzo print. These prints are applied in both bold and understated ways depending on the piece.
These exclusive pieces are available in a choice of two color schemes, Classic Sport Block -- featuring black/gray and heather/white with a reflective Nike Futura logo -- and High-End Subtle Block -- featuring burgundy, navy, gray and heather with a black Nike Futura logo.
The Nike Women's Color Block apparel collection is available on the official Nike Lab website as well as global Nike Lab locations.
Trend Themes
1. Ultra-bold Color Blocks - The use of ultra-bold color blocks in sports apparel creates an opportunity for disruptive innovation in athletic fashion.
2. Reflective Details - The incorporation of intricate reflective details in sports apparel opens doors for disruptive innovation in safety-enhancing activewear.
3. Printed Mash-up - The application of printed mash-up designs in sports apparel presents a disruptive innovation opportunity for unique and personalized athletic fashion.
Industry Implications
1. Athletic Fashion - The disruptive innovation potential in incorporating ultra-bold color blocks, reflective details, and printed mash-up designs into athletic fashion is significant.
2. Safety-enhancing Activewear - The incorporation of intricate reflective details in sports apparel can drive disruptive innovation in the development of safety-enhancing activewear.
3. Personalized Athletic Fashion - The use of printed mash-up designs in sports apparel offers disruptive innovation potential in creating personalized and unique athletic fashion offerings.
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