The Nike Holiday Collection Ironically Focuses on Hot and Humid Weather
Meghan Young — October 15, 2014 — Fashion
While people living in the Northern Hemisphere are gearing up for cooler weather and tons of precipitation, those in the Southern Hemisphere are dealing with heat and humidity; enter the Nike Holiday Collection. Dubbed 'Breath,' it focuses on breathable and lightweight materials to combat such tough conditions. Specifically inspired by Brazil, the Nike Holiday Collection is nevertheless something many from around world could benefit from.
Comprised of the Roshe Run, Air Max 1 and Air Max Lunar1, the Nike Holiday Collection boasts "bold summery hues and stripped of leather and suede overlays in favor of predominately mesh construction," notes Hypebeast. Available within the next week, the Breath line will help people stay active even in extremely hot weather. Perhaps people heading to a tropical destination for a winter escape will want a pair as well.
Comprised of the Roshe Run, Air Max 1 and Air Max Lunar1, the Nike Holiday Collection boasts "bold summery hues and stripped of leather and suede overlays in favor of predominately mesh construction," notes Hypebeast. Available within the next week, the Breath line will help people stay active even in extremely hot weather. Perhaps people heading to a tropical destination for a winter escape will want a pair as well.
Trend Themes
1. Breathable Shoe Lines - Opportunity to innovate breathable and lightweight materials for footwear in order to combat tough weather conditions like heat and humidity.
Industry Implications
1. Athletic Footwear - Opportunity for athletic footwear brands to develop breathable shoe lines to meet the demands of consumers in hot and humid climates.
2. Travel and Tourism - Opportunity for travel and tourism industry to cater to winter vacationers heading to tropical destinations by offering breathable and lightweight footwear options.
3. Fashion Retail - Opportunity for fashion retailers to stock up on the Nike Holiday Collection as it offers trendy and practical footwear for consumers dealing with hot and humid weather.
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