The 'I just Can't Shirt' Has a Bad Attitude
Vasiliki Marapas — October 30, 2014 — Fashion
References: rageon & shop.nylon
The 'I Just Can't' shirt by Let's Rage responds to the aggressive Nike logo.
The Nike empire is built on the foundation of a single principle: "Just Do It." No matter who you are, where you're from or what your dreams are, Nike believes that if you cut the BS, you can accomplish just about anything. Motivational? Maybe for some. Others might not be so convinced.
The shirt is for the jaded pessimists who feel like their goals are infinitely out of their grasp. Maybe you tried to do it. Maybe it didn't work out. Maybe you want Nike to get off your back with this "just do it" business, so you can eat Tostitos and watch reality television in peace. Is that so much to ask?
The Nike empire is built on the foundation of a single principle: "Just Do It." No matter who you are, where you're from or what your dreams are, Nike believes that if you cut the BS, you can accomplish just about anything. Motivational? Maybe for some. Others might not be so convinced.
The shirt is for the jaded pessimists who feel like their goals are infinitely out of their grasp. Maybe you tried to do it. Maybe it didn't work out. Maybe you want Nike to get off your back with this "just do it" business, so you can eat Tostitos and watch reality television in peace. Is that so much to ask?
Trend Themes
1. Anti-motivational Apparel - There is a growing trend in designing clothing with anti-motivational messages, allowing pessimists to express themselves.
2. Cynical Branding - Companies are capitalizing on the trend by creating anti-motivational merchandise with sarcastic or negative branding messages.
3. Skepticism-acceptance - A trend towards embracing skepticism and accepting failure as a normal part of life is becoming popular.
Industry Implications
1. Apparel - The anti-motivational trend opens up opportunities for the apparel industry to create new lines of clothing and accessories that cater to consumers with a cynical mindset.
2. Fashion Retail - Fashion retailers can tap into this trend by creating a separate section in their stores for anti-motivational apparel or by partnering with anti-motivational clothing brands.
3. Marketing - Marketers can use the anti-motivational trend to create campaigns that embrace authenticity and appeal to consumers who are tired of the traditional motivational messaging.
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