Bottle Thread Offers Apparel That is Friendly to the Environment
Mishal Omar — August 8, 2017 — Eco
References: kickstarter
Bottle Thread is a clothing brand currently targeted at women, that seeks to offer a more eco-friendly business model that fast fashion clothing brands have yet to do.
As of now, the Bottle Thread brand offers work and casual wear-appropriate blouses for women that come in a dark gray color, and are made from repurposed water bottles. The company grew from its founders' goal of reducing the amount of plastic waste that ends up in the oceans. The resulting shirt is friendly to the environment, attractive, functional, comfortable -- and can be packed, folded or washed without wrinkling due to its unique material.
The Bottle Thread brand sets an excellent precedent for similar initiatives that companies both large and small should be pushing for.
As of now, the Bottle Thread brand offers work and casual wear-appropriate blouses for women that come in a dark gray color, and are made from repurposed water bottles. The company grew from its founders' goal of reducing the amount of plastic waste that ends up in the oceans. The resulting shirt is friendly to the environment, attractive, functional, comfortable -- and can be packed, folded or washed without wrinkling due to its unique material.
The Bottle Thread brand sets an excellent precedent for similar initiatives that companies both large and small should be pushing for.
Trend Themes
1. Eco-friendly Fashion - There is a growing trend in the fashion industry for eco-friendly, sustainable materials and production methods.
2. Circular Fashion - Circular fashion is becoming more popular, with brands like Bottle Thread using recycled materials to create new clothing.
3. Fast Fashion Alternatives - Consumers are seeking alternatives to fast fashion, and companies like Bottle Thread are meeting that demand with sustainable options.
Industry Implications
1. Fashion - The fashion industry has an opportunity to disrupt traditional production methods by adopting sustainable materials and circular practices.
2. Textiles - The textile industry can benefit from innovative approaches to recycling and repurposing materials, as exemplified by Bottle Thread.
3. Environmentalism - The growing concern for the environment and sustainability presents opportunities for businesses to incorporate eco-friendly initiatives like Bottle Thread's into their operations.
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