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Filtering Infusion Water Bottles

Clean the Sky - Positive Eco Trends & Breakthroughs

This Filter Water Bottle Infuses Fresh Taste and Filters Sips

— February 24, 2016 — Lifestyle
Infusing water with fruits and veggies is a great way to enhance water, but this infusion water bottle goes a step further with unexpected functionality.

Aside from featuring a built-in chamber for fresh ingredients to be kept, the water bottle features a coconut shell activated carbon and ion filter to make water taste as good as possible.

Traditional water filters often offer users the ability to filter water to be put inside a vessel, but this doesn't help for those with active, busy lifestyles. The infusion water bottle helps to make any water that's available cleaner, fresher and healthier to ensure maximum hydration.

The water bottle is ideal for everyday routines, but also holds promise for hiking day trips and beach days.
Trend Themes
1. Filtering Infusion Water Bottles - Water bottles with built-in chambers for fresh ingredients and activated carbon/ion filters offer a new approach to hydrating on the go.
2. Fruit/veggie Infused Water - As consumers seek healthier drink options, the trend of infusing water with fruits and vegetables, either in bottles or purchased pre-made, creates potential for new product development and marketing.
3. Hydration Innovation - Advancements in water filtration and infusion, such as this bottle, demonstrate opportunities for technological innovation and improved health options.
Industry Implications
1. Beverage - The infusion and filtration trends create an emerging category of healthy beverage options, generating opportunities for beverage companies to create and market similar products.
2. Fitness - As active lifestyles become increasingly popular, products like infusion water bottles cater to fitness enthusiasts and signal innovation opportunities in the fitness industry.
3. Travel - Water bottles with advanced filtration and infusion capabilities provide convenience and new options for travelers and create opportunities for further innovations in travel gear and accessories.
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