Vanity is a powerful driver, making this one of our most viral clusters
Implications - Love the way you look? Now you can have your mug immortally preserved on a range of products, from canvases to stickers, to Kleenex boxes. You can even have a custom fragrance mixed using your DNA. Why play with a Barbie doll when you could just have a mini you doll made? If you love the idea of you on a canvas, transform yourself into pop art with TrendyPortrait. Help your customers (especially the self-obsessed MySpace Generation) love themselves by providing them with products and services that cater to their narcissistic side.
Trend Themes
1. Personalization Trend - The macro-trend of personalization has influenced an array of products, and individuals are looking to personalize not just their products but their experiences as well. Companies can explore products or services that allow customers to create or personalize products further such as customized self-look alike dolls, fragrances created from DNA, and custom illustrated portraits for print.
2. Self-obsession Trend - Individuals are now more self-aware and self-obsessed. Business professionals can capitalize on the current trend and provide products and services that will cater to their narcissistic side. This insinuates a variety of disruptive innovation opportunities like self-kissing exhibits, personalized bobbleheads, and a mini you doll.
3. Photo-based Products Trend - People want to see their loved ones portrayed everywhere, and have now become obsessed with photo-based products. This trend has resulted in the rise of businesses that offer to convert photos into customized products such as tiny pocket people, TrendyPortrait and bobbleheads. Companies can hence develop disruptive innovative products like posters, wall frames, towels, and blankets with individual photos.
Industry Implications
1. E-commerce - Companies in the e-commerce industry can create new platforms that allow for more personalized shopping experiences, utilizing the customization trend.
2. Fine Art and Memorabilia Industry - There is an emerging demand for personalized photo-based products, and companies operating in the fine art and memorabilia industry can create innovative products that cater to the trend.
3. Fragrance Industry - The development of scents based on DNA like My DNA Fragrance is still a relatively underexplored portion of the fragrance industry, which provides countless opportunities for companies seeking disruptive innovation.
