Experience the Intensity of Professional High Heel Racing
Ben Preiss — July 31, 2007 — Unique
References: secretlifeofshoes.blogspot & nzherald.co.nz
You need strong ankles and a smart fashion sense in this sometimes violent and ruthless sport. This week’s 100 meter event was contested in Moscow's Hermitage garden with talented young athletes competing for a shopping voucher worth 100,000 rubles ($5,119). Similar races have been held in St. Petersburg, Berlin, Amsterdam (see video), Washington, DC , and the drag race variation for male competitors also making appearances. Rules apparently vary in the Moscow race a minimum heel height of nine centimeters (3.5 Inches) was required, in Amsterdam athletes could get away with a mere seven centimeters(2.75 Inches). By the way, hometown girl Maria Kanarova took first place in the Moscow event.
Trend Themes
1. Professional High Heel Racing - The sport of high heel racing is gaining momentum and could potentially disrupt traditional track and field events.
2. Fashionable Endurance Races - There is an opportunity to combine fashion and sports to create unique, endurance-based events similar to high heel racing.
3. Gender-inclusive Races - There is potential for non-binary and gender-inclusive races to emerge in the wake of high heel racing's success.
Industry Implications
1. Fashion - The fashion industry could benefit from partnering with high heel racing events to showcase their latest designs.
2. Fitness - The fitness industry could explore creating unique, endurance-based events to attract new and diverse audiences similar to high heel racing.
3. Entertainment - The entertainment industry could potentially create a new genre of 'sportainment' events around high heel racing and other unique sports.
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