Jeremy Gutsche — January 17, 2007 — Lifestyle
Almost a year ago, we discovered that Pillow Fight Clubs were popping up around the world. The Pillow Fight Clubs launched public pillow fights in the streets of Isreal, USA, Australia, the United Kingdom, Canada and Argentina. Now, there's a Pillow Fight League.
Implications - This new sport has 22 members that are ultimate fighters. The male commissioner named Stacey P. Case is in charge of the matches where the only rule involved is that there has to be a pillow at the point of contact. Fighters are allowed to kick, punch, smother and hold their opponents. Case says that "The fights are real. The girls are going for martial arts training, boxing, and then they’re applying a pillow to it."
Implications - This new sport has 22 members that are ultimate fighters. The male commissioner named Stacey P. Case is in charge of the matches where the only rule involved is that there has to be a pillow at the point of contact. Fighters are allowed to kick, punch, smother and hold their opponents. Case says that "The fights are real. The girls are going for martial arts training, boxing, and then they’re applying a pillow to it."
Trend Themes
1. Emerging Pillow Fight Clubs - The rise of pillow fight clubs around the world presents opportunities for entrepreneurial individuals to start their own localized versions of the sport.
2. Pillow Fight League - The establishment of the Pillow Fight League as a professional sport opens up avenues for sponsorship and investment in the growing industry.
3. Hybrid Martial Arts with Pillows - The incorporation of martial arts and boxing techniques into pillow fighting introduces a potential market for specialized training programs and equipment.
Industry Implications
1. Entertainment - The entertainment industry can explore opportunities to capitalize on the popularity of pillow fighting by producing related events, reality TV shows, or online streaming platforms.
2. Sports - The sports industry can consider incorporating pillow fighting as a unique and engaging sport to attract new audiences and generate revenue through ticket sales and broadcasting rights.
3. Fitness and Wellness - The fitness and wellness industry can tap into the growing interest in pillow fighting by offering specialized workout classes focused on strength, agility, and cardio training using pillows.
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