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YouTube 101

Not only are classrooms studying YouTube, but individuals can learn from courses broad

Description - YouTube is more than just a medium for entertainment. Pitzer College in Claremont, CA offers a media studies class called Learning from YouTube, while other schools teach entire courses through YouTube channels. Aside from academic courses, YouTube classes include how-tos on cooking, playing the guitar and step-by-step video instructions on DIY projects.

Implications - Instruction on YouTube allow people to further their education on their own time and in the environment of their choice. Beyond music and food, these courses signal an opportunity for developing online video courses in other categories.
Trend Themes
1. Online Video Education - The popularity of online video education, particularly on YouTube, is disrupting traditional education models as individuals can learn in their own time and environment
2. Virtual Cooking Classes - Innovative business models, like virtual cooking classes, are being developed through online video channels like YouTube, providing opportunities to share recipes and food cultures worldwide
3. Youtube Vlogging - YouTube-based vlogging courses, such as the one offered by Pitzer College, are disrupting traditional classrooms by teaching modern technology and video production skills to students
Industry Implications
1. Education - The emergence of online video education allows for the development of new business models to disrupt traditional education structures
2. Food and Beverage - Virtual cooking classes and online recipe sharing platforms provide new opportunities within the food and beverage industry
3. Media - YouTube-based education and vlogging courses showcase the potential for disruption of traditional media models
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured
22,464 Total Clicks
Date Range:
Feb 07 — Dec 07
Trending:
Mild
Consumer Insight Topics: