Why bother developing new brands when people are still craving retro
Implications - In a world that’s rocked by growing violence, stress and instability, there’s a need to retreat to a more carefree and innocent time, such as the innocent time of your youth. Products like Hello Kitty appeal because they provide a cute, fun and creative refuge from the grown-up world.
Trend Themes
1. Nostalgia Marketing - Brands are reviving classic icons and retro imagery to evoke a sense of comfort and nostalgia.
2. Luxury Personalization - Products are being created to cater to consumers seeking luxury, exclusivity and personalization to set them apart from the masses.
3. Adult Play - Products and services are being developed to create a sense of fun and entertainment in everyday life, even in situations where it may not be expected such as in law enforcement.
Industry Implications
1. Fashion - Fashion designers can look at reviving throwback styles and iconic characters to appeal to consumers' nostalgia for their youth.
2. Luxury Goods - Luxury brands can offer products that cater to the desire for personalized, high-end items that have an exclusive appeal to certain consumers.
3. Entertainment - Entertainment companies can create experiences that provide a sense of fun and playfulness for adults who want to relive their childhood.
7 Featured
76,031 Total Clicks
Date Range:
Mar 07 — Dec 07
Trending:
Warm
Consumer Insight Topics:
