Heather Abbott Cleverly Disguises Loving Heartfelt Messages
Meghan Young — July 17, 2014 — Art & Design
Sometimes to really send a meaningful message, a person needs to get people's attention in a mean way; enter these deceptively offensive cards. Right off the get go, the greeting cards say something truly terrible about the receiver such as, 'You are awful,' 'You are just so old' and, the winner, 'I might pee on you.'
Yet once these deceptively offensive cards are opened, these once hurtful words are strung into a larger, nicer and more loving message about the receiver. Designed by Heather Abbott for FINCHandHARE, the greeting cards are relatively simple and direct, which matches the initial messages. With bold typography and bright colors, people will cherish these deceptively offensive cards for many moons to come.
Yet once these deceptively offensive cards are opened, these once hurtful words are strung into a larger, nicer and more loving message about the receiver. Designed by Heather Abbott for FINCHandHARE, the greeting cards are relatively simple and direct, which matches the initial messages. With bold typography and bright colors, people will cherish these deceptively offensive cards for many moons to come.
Trend Themes
1. Deceptive Greeting Cards - Opportunity for creating unexpected experiences and emotional impact with greeting cards.
2. Meaningful Messages - Increasing demand for cards that deliver honest yet loving messages in a unique and unconventional way.
3. Bold Typography - Growing popularity of bold typography in the greeting card industry to grab attention and convey messages effectively.
Industry Implications
1. Greeting Cards - Disruptive innovation opportunity in the greeting card industry by combining offensive and heartfelt messages.
2. Design and Stationery - Opportunity for designers and stationery businesses to explore new card designs that challenge traditional norms and create emotional connections.
3. Printing and Packaging - Innovative printing and packaging solutions required to deliver the surprise element in deceptively offensive cards while maintaining quality and aesthetics.
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