What Matters Most's Simple Branding Identity is Clean and Bold
Farida Helmy — April 3, 2014 — Marketing
References: hightidenyc & thedsgnblog
Sometimes, the most simple of designs and the most subtle of identities work the best, as this simple branding identity for What Matters Most proves.
Looking like the definition of chic and sophisticated cool, What Matters Most chose to go for a simple branding identity that would not be overpowering or overbearing. Instead, it works harmoniously to enhance the film collective's ideologies and personality.
Based in Los Angeles and New York City, What Matters Most works with storytelling and image-making and wanted to make sure their look represented their experimental and bold foundations without the cheap flashiness.
The film collective hired design firm High Tide to create the logo, stationary and whole branding identity and what they executed worked perfectly for What Matters Most. Using exquisite typeface and focusing its attention on the small details, High Tide did a great job at creating a visual identity that was clean, minimal, bold, compelling and unique.
Looking like the definition of chic and sophisticated cool, What Matters Most chose to go for a simple branding identity that would not be overpowering or overbearing. Instead, it works harmoniously to enhance the film collective's ideologies and personality.
Based in Los Angeles and New York City, What Matters Most works with storytelling and image-making and wanted to make sure their look represented their experimental and bold foundations without the cheap flashiness.
The film collective hired design firm High Tide to create the logo, stationary and whole branding identity and what they executed worked perfectly for What Matters Most. Using exquisite typeface and focusing its attention on the small details, High Tide did a great job at creating a visual identity that was clean, minimal, bold, compelling and unique.
Trend Themes
1. Minimalist Branding - Businesses can focus on creating simple yet compelling branding identities that represent their core values without excessive flashiness.
2. Subtle Design - Design firms can explore creating identities that are harmonious with a business' identity and values instead of overpowering them.
3. Attention to Small Details - Design firms can enhance the visual appeal of a branding identity by focusing on small details and typography choices.
Industry Implications
1. Design - Design firms can offer minimalist branding and design solutions that cater to businesses who want a simple yet unique identity that aligns with their values.
2. Film Production - Film production companies can optimize their visual identities by adopting minimalist and bold branding identities that enhance their experimental and bold foundations.
3. Marketing and Advertising - Marketing and advertising agencies can adopt a minimalist and clean branding identity that showcases a sophisticated and contemporary appeal to attract clients who prefer non-flashy designs.
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