Colorado Wildlife Council's Fathers Day Ads Focus on Memory-Making
Laura McQuarrie — May 29, 2014 — Marketing
References: hugahunter & coloribus
This Father's Day ad series from the Colorado Wildlife Council focuses on encouraging dads to get out and enjoy some of the great outdoors with their kids. The Colorado Wildlife Council promotes a variety of interests, including agriculture, livestock and hunting, but fishing is definitely one of the safer and more fun activities for parents to do with their children—plus, if you actually manage to catch something, it can be instantly gratifying.
The ads created by Denver-based agency Pilgrim are presented like sentimental greeting cards with quotes from people on how meaningful spending time fishing with dad can be. As sappy as the messages may sound, there's truth to them, especially when they point out that beyond just being able to spend time bonding, the activity also teaches life lessons like patience and overcoming fears.
The ads created by Denver-based agency Pilgrim are presented like sentimental greeting cards with quotes from people on how meaningful spending time fishing with dad can be. As sappy as the messages may sound, there's truth to them, especially when they point out that beyond just being able to spend time bonding, the activity also teaches life lessons like patience and overcoming fears.
Trend Themes
1. Outdoor Bonding Activities - Encourage brands and organizations to create experiences around outdoor activities that promote bonding.
2. Sentimental Advertising - Explore using sentimental messaging in advertising for products or experiences that promote bonding.
3. Life Lessons in Activities - Highlight the educational and character-building aspects of activities in promotional materials for families.
Industry Implications
1. Outdoor Recreation - Brands and companies that offer outdoor recreation products or services can highlight the bonding and educational opportunities in their marketing materials.
2. Consumer Goods - Companies that offer outdoor gear or equipment can promote the sentimental and educational aspects of experiences with their products.
3. Media and Entertainment - Television shows, movies, and other media that feature outdoor bonding activities can capitalize on the trend of families seeking out these types of experiences.
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