The inclusion of probiotics in milks and creamers helps promote gut health
Trend - Probiotics remain popular as gut health-promoting additions to consumers' diets, and dairy brands are now incorporating probiotics into milks and creamers, or allowing consumers to infuse milk with probiotics at home.
Insight - In recent years, alternative dairy products have become popular as consumers deal with intolerances, or want more health benefits out of their food and beverage choices. In order to compete, dairy brands are having to prioritize and highlight the nutritional benefits in their products.
Insight - In recent years, alternative dairy products have become popular as consumers deal with intolerances, or want more health benefits out of their food and beverage choices. In order to compete, dairy brands are having to prioritize and highlight the nutritional benefits in their products.
Workshop Question - How is your brand competiting in a changing market?
Trend Themes
1. Probiotic Infusions - Dairy companies are incorporating probiotics into their products or allowing consumers to infuse probiotics at home.
2. Mushroom-packed Products - Companies are adding functional mushroom products into food and beverages to provide mind-body benefits.
3. Microbe-protective Technology - Companies are implementing technology to offer more protective solutions to ensure microbes reach the intestinal tract.
Industry Implications
1. Dairy Industry - Dairy companies are incorporating probiotics into their products or allowing consumers to infuse probiotics at home.
2. Functional Food Industry - Companies are adding functional mushroom products into food and beverages to provide mind-body benefits.
3. Health & Wellness Industry - Companies are implementing technology to offer more protective solutions to ensure microbes reach the intestinal tract, improving digestive health.
