Dairy beverages are enhanced with immune system-boosting benefits
Trend - Beverages that have a dairy base are now being incorporated with ingredients that are known to help boost immunity, including vitamins, antioxidants, and probiotics. Products in this space include everything from milkshakes to botanical drinks.
Insight - With the large number of choices that exist in the dairy (and alternatives) industry, it can be overwhelming for consumers who are making purchase decisions in this space. The vast competition within the industry means that brands are having to elevate their products with additional flavors and functions in order to stand out.
Insight - With the large number of choices that exist in the dairy (and alternatives) industry, it can be overwhelming for consumers who are making purchase decisions in this space. The vast competition within the industry means that brands are having to elevate their products with additional flavors and functions in order to stand out.
Workshop Question - How is your brand standing out in an increasingly competitive market?
Trend Themes
1. Dairy-based Immunity - Companies are incorporating immune-boosting ingredients such as vitamins, antioxidants, and probiotics into dairy-based drinks.
2. Plant-based Kefir Alternatives - Brands are innovating with plant-based alternatives to traditional kefir to cater to health-conscious and vegan consumers.
3. Botanically-infused Beverages - Beverages are being infused with botanicals as part of a trend towards wellness-focused drinks.
Industry Implications
1. Dairy Alternatives - Plant-based milks and kefir alternatives are on the rise as consumers seek healthier and more sustainable options.
2. Functional Beverages - As consumers become more health-conscious, drinks infused with functional ingredients like probiotics, adaptogens, and vitamins are gaining popularity.
3. Wellness Foods and Beverages - Consumers increasingly seek products that offer wellness benefits beyond basic nutrition, leading to the development of drinks infused with botanical ingredients.
