The good culture Lactose-Free Range is Simply Made
Michael Hemsworth — September 11, 2021 — Marketing
References: goodculture & drugstorenews
The good culture Lactose-Free range is a new addition to the brand's roster of dairy products that will provide consumers with a sensitivity to lactose with the ability to still enjoy some of their favorite varieties. The products are all made with simple ingredients such as pasture-raised milk along with live and active cultures that contribute to a high-quality final product. The range includes the Lactose-Free Cottage Cheese and the Squeezable Lactose-Free Sour Cream Pouch and Tub
Chief Executive Officer and Co-Founder of good culture Jesse Merrill spoke on the new good culture Lactose-Free range saying, "We are excited to drive continued expansion with more convenient pack formats and lactose free options at leading retailers. We worked hard to create unique sour cream products that deliver a thicker and more flavorful experience using only simple ingredients, gut-friendly probiotic cultures and milk that is sourced from pasture-raised cows. We are also thrilled to make Good Culture accessible to lactose-sensitive folks looking for a clean, nutrient-dense and delicious experience.”
Chief Executive Officer and Co-Founder of good culture Jesse Merrill spoke on the new good culture Lactose-Free range saying, "We are excited to drive continued expansion with more convenient pack formats and lactose free options at leading retailers. We worked hard to create unique sour cream products that deliver a thicker and more flavorful experience using only simple ingredients, gut-friendly probiotic cultures and milk that is sourced from pasture-raised cows. We are also thrilled to make Good Culture accessible to lactose-sensitive folks looking for a clean, nutrient-dense and delicious experience.”
Trend Themes
1. Lactose-free Dairy Products - The trend towards lactose-free dairy products represents an opportunity for companies to create products that meet the needs of lactose-sensitive consumers without sacrificing taste or quality.
2. Simple Ingredients - The trend towards using simple, high-quality ingredients in dairy products can be a disruptive innovation opportunity for companies seeking to differentiate themselves in a crowded market.
3. Convenient Packaging - Convenient packaging formats, such as the squeezable pouch and tub, present a disruptive innovation opportunity for companies looking to offer more convenient options to busy consumers.
Industry Implications
1. Dairy Industry - The dairy industry can capitalize on the trend towards lactose-free products by expanding their product lines to include more options for lactose-sensitive consumers.
2. Healthy Lifestyle Industry - The trend towards simple ingredients and gut-friendly cultures presents an opportunity for the healthy lifestyle industry to market lactose-free dairy products as a nutritious and beneficial component of a healthy diet.
3. Packaging Industry - The trend towards convenient and innovative packaging formats can present an opportunity for the packaging industry to create packaging solutions that meet the unique needs of the dairy industry and consumers alike.
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