The IKEA Omedelbar Collection was Created with Bea Åkerlund
Michael Hemsworth — July 4, 2017 — Fashion
References: ikea.today & homecrux
Aiming to infuse a bit more direct fashion influence when it comes to home decor collections, the IKEA Omedelbar Collection looks to offer those who don't take things too seriously with a series of items to incorporate into their home. The IKEA Omedelbar Collection was created in collaboration with fashion designer Bea Åkerlund and features a series of limited-edition pieces including lip-shaped pillows, glass hats and 3D-printed hands. Each of the items carries a somewhat abstract and obscure aesthetic that will surely be admired by anyone who thinks home decor collections should be more about expression than just purpose.
The IKEA Omedelbar Collection was described by Åkerlund when she said, "It’s a collection that allows for not taking life so seriously. I want people to have a little fun in their lives. You can get one hand and put it on the wall, or 100 hands and turn it into a piece of art. Buy one lip pillow, or buy 20 to create a lip pillow ocean. Fill the hat with anything: from apples to your collection of buttons, to your bathroom essentials. It’s really all up to you."
The IKEA Omedelbar Collection was described by Åkerlund when she said, "It’s a collection that allows for not taking life so seriously. I want people to have a little fun in their lives. You can get one hand and put it on the wall, or 100 hands and turn it into a piece of art. Buy one lip pillow, or buy 20 to create a lip pillow ocean. Fill the hat with anything: from apples to your collection of buttons, to your bathroom essentials. It’s really all up to you."
Trend Themes
1. Fashion-inspired Home Decor - Disruptive innovation opportunity: Create home decor collections that incorporate fashion elements for those who want to express their personal style in their living spaces.
2. Limited-edition Home Decor - Disruptive innovation opportunity: Develop limited-edition home decor collections that appeal to consumers looking for unique and exclusive pieces for their homes.
3. Abstract and Obscure Aesthetic - Disruptive innovation opportunity: Explore the concept of abstract and obscure aesthetics in home decor collections to cater to consumers who appreciate unconventional and expressive design.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Introduce fashion-inspired home decor collections to disrupt the traditional home decor industry and appeal to fashion-forward consumers.
2. Fashion - Disruptive innovation opportunity: Collaborate with home decor brands to create fashion-inspired collections and expand into the home decor industry.
3. Limited-edition Products - Disruptive innovation opportunity: Extend the concept of limited-edition products into the home decor industry to attract consumers seeking exclusive and collectible items for their homes.
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