Airports look to satisfy consumers with luxe amenities and services
Implications - Consumers don't view airports as inviting spaces, which is why brands are incorporating amenities that aim to not only make travelers happy, but also to create worldwide buzz. This shift of offering perks in the terminal breaks down the perception that travel is only enjoyable for the wealthy and broadens market appeal for the average consumer.
Trend Themes
1. Airport Perks - Airports are offering luxurious amenities to make travel more enjoyable thus creating a buzz worldwide.
2. Travel Beacon Technology - AirIT has introduced a new travel beacon platform that not only enhances passenger experience but also connects travelers with customized food, concession, and shopping services.
3. Luxury-oriented Dining Experience - Luxury car-themed eateries such as Restaurant 356 are emerging and offering unique dining experiences for luxury-minded individuals.
Industry Implications
1. Transportation Industry - The use of technology such as the Beacon/Bluetooth low energy technology in airports is revolutionizing the travel industry experience.
2. Food and Service Hospitality Industry - Restaurants and service providers in airports are elevating the travel experience by offering innovative, unique and luxury food and drink services for travelers.
3. Architectural and Design Industry - Firms such as the David Rockwell Group are receiving commissions to redesign airport terminals, focusing on travelers' experiences and amenities such as restaurants and retail spaces.
