Cinema utilizes multi-sensory technologies to further mimic reality
Implications - Things like interactivity, 4D viewing and augmented reality are making their way from theme parks to movie theatres. As online streaming and illegal pirating of movies continues to pose a threat to Hollywood, movie theatres are striving for ways to get more traffic. These technologies are also beginning to be brought into the home as the cost of these technologies becomes more feasible for the average consumer.
Trend Themes
1. Immersive Entertainment - Cinemas are utilizing multi-sensory technologies to further mimic reality and draw in more traffic to counter online streaming, and these technologies are also beginning to be brought into the home.
2. Contoured Screens - Screens are designed with curvature to provide immersive viewing experiences that draw in viewers like never before, and this trend is taking over the home entertainment market.
3. Interactive Augmented Reality - Augmented reality is being used to enhance the TV viewing experience by adding layers of Internet content between the viewer and the TV, and this is being incorporated in 3D and 2D standard TVs.
Industry Implications
1. Entertainment Technology - Business professionals in the entertainment industry should explore immersive and interactive technologies to draw in more traffic and keep up with changing consumer preferences.
2. Home Entertainment Systems - Home entertainment system companies should incorporate immersive technologies like contoured screens and people-powered motion simulators to create more engaging and interactive experiences for viewers.
3. Augmented Reality Devices - Companies that create augmented reality devices should focus on improving the quality of content and integrating this technology into everyday devices like TVs to extend the capabilities of standard devices.
8 Featured, 72 Examples:
394,778 Total Clicks
Date Range:
Jul 13 — Sep 14
Trending:
Average
Consumer Insight Topics:
