The Jamie Oliver Food Revolution Truck Aims to Fight Childhood Obesity
Marissa Brassfield — March 6, 2011 — World
References: jamieoliver & calorielab
Celebrity chef Jamie Oliver has just unveiled his Food Revolution truck, a gigantic mobile kitchen that features eight cooking stations, an expediting kitchen, a line of sinks and plenty of storage for pots and pans.
Jamie Oliver plans to use the Food Revolution truck as a traveling culinary school for kids in underserved communities; each cooking station can accommodate two children, and the cooking stations can be pushed together to create one big table.
The Food Revolution truck was designed by David Rockwell and the Rockwell Group pro bono. Jamie Oliver hopes to use the truck to spread his message of healthy home cooking throughout Los Angeles, with planned trips to South Los Angeles, Boyle Heights, Santa Ana and Long Beach.
Additional Photo Credits: Eater
Jamie Oliver plans to use the Food Revolution truck as a traveling culinary school for kids in underserved communities; each cooking station can accommodate two children, and the cooking stations can be pushed together to create one big table.
The Food Revolution truck was designed by David Rockwell and the Rockwell Group pro bono. Jamie Oliver hopes to use the truck to spread his message of healthy home cooking throughout Los Angeles, with planned trips to South Los Angeles, Boyle Heights, Santa Ana and Long Beach.
Additional Photo Credits: Eater
Trend Themes
1. Mobile Culinary Schools - The trend of mobile culinary schools, like Jamie Oliver's Food Revolution truck, presents an opportunity for providing cooking education and combating childhood obesity in underserved communities.
2. Gigantic Mobile Kitchens - The trend of creating gigantic mobile kitchens, such as the Food Revolution truck, can revolutionize food preparation and cooking capabilities, especially in remote or disaster-stricken areas.
3. Celebrity-driven Food Education - The trend of celebrity chefs using their platform to promote healthy home cooking, as demonstrated by Jamie Oliver, opens up opportunities for creating engaging and impactful food education programs.
Industry Implications
1. Education - The education industry can explore collaborations with mobile culinary schools like Jamie Oliver's Food Revolution truck to incorporate hands-on cooking lessons into school curriculums.
2. Hospitality - The hospitality industry can tap into the trend of gigantic mobile kitchens to offer unique dining experiences and culinary events at remote locations or during outdoor festivals.
3. Health and Wellness - The health and wellness industry can leverage celebrity-driven food education initiatives to promote healthier eating habits and combat childhood obesity on a larger scale.
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