The LEGO Exo Suit is a Fun and Clever Design Voted on by Fans
Angela Rajic — January 15, 2014 — Life-Stages
References: lego.cuusoo & mightymega
LEGO has announced that the LEGO Exo Suit, designed by Peter Reid, has received enough fan votes to move into production. The site LEGO CUUSO allows for fans to invent new designs and collections that can be voted on. When one design gets enough votes, it will be voted on by a review committee for production. If it passes the voting stage, the design will than be produced as an actual LEGO kit.
The LEGO Exo Suit is a great throwback to science fiction books and films like Alien, where they became one of the film franchise’s most iconic images. The exo suit will be a fun construction set for kids big and small, and kids-at-heart as well. Thus fun, unique design will definitely inspire many a play-acting game.
The LEGO Exo Suit is a great throwback to science fiction books and films like Alien, where they became one of the film franchise’s most iconic images. The exo suit will be a fun construction set for kids big and small, and kids-at-heart as well. Thus fun, unique design will definitely inspire many a play-acting game.
Trend Themes
1. Crowdsourced Design - The success of the LEGO Exo Suit through crowdsourcing provides an opportunity for other companies to engage with their fans in design processes.
2. Retro Nostalgia - The popularity of the LEGO Exo Suit highlights an opportunity for companies to tap into consumer fondness for nostalgic brands and designs.
3. Interactive Toy Building - The LEGO Exo Suit demonstrates an opportunity for toy companies to innovate through interactive building sets that offer both play and education.
Industry Implications
1. Toy Industry - The LEGO Exo Suit's success suggests an opportunity for other companies in the toy industry to utilize crowdsourcing and interactive building sets to appeal to nostalgic and modern audiences alike.
2. Consumer Electronics Industry - The culture of brands like LEGO highlights consumer appreciation for a balance of nostalgia and modern technology, providing innovation opportunities for the consumer electronics industry.
3. Film and Entertainment Industry - The Exo Suit, a well-known reference in science fiction, highlights potential innovation opportunities for the film and entertainment industry in elevating consumer engagement through nostalgic callback designs.
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