Nike Released Very Unexpected Oscar Awards-Inspired Air Jordans
Megan Facciuolo — March 8, 2014 — Fashion
References: nike & pursuitist
Michael Jordan may have just changed the men's footwear scene on red carpets from oxfords to basketball shoes with these Oscar Air Jordans. Even though Michael Jordan has not played in the NBA for over a decade, his prominence in the basketball community is continuously validated with his Nike Shoe collaboration, Air Jordan.
With countless amounts of "special-editions" and different designs, Air Jordan has go-to, stylish shoes for on and off the court. This time around, the design was Oscar-inspired.
Michael Jordan took to Twitter Sunday night to debut the shoes. Alongside a picture he stated, "Players will be wearing these #TeamJordan Air Jordan XX8 SE PEs tonight to celebrate the excitement of award season."
The limited-edition shoes come in black and white-- both accented in Oscar-colored gold.
With countless amounts of "special-editions" and different designs, Air Jordan has go-to, stylish shoes for on and off the court. This time around, the design was Oscar-inspired.
Michael Jordan took to Twitter Sunday night to debut the shoes. Alongside a picture he stated, "Players will be wearing these #TeamJordan Air Jordan XX8 SE PEs tonight to celebrate the excitement of award season."
The limited-edition shoes come in black and white-- both accented in Oscar-colored gold.
Trend Themes
1. Athletic Footwear on Red Carpet - Opportunity for athletic shoe companies to collaborate with fashion designers and create stylish yet comfortable footwear for red carpet events.
2. Celebrity Collaboration Shoe Lines - Opportunity for celebrities and athletes to collaborate with shoe companies to create limited-edition shoe designs that appeal to fans and consumers.
3. Pop Culture-inspired Shoe Designs - Opportunity for shoe companies to create designs that tap into current pop culture trends and interests, such as movies and award shows.
Industry Implications
1. Athletic Footwear - Companies can disrupt the traditional formal footwear industry by offering fashionable yet comfortable shoe options for formal events.
2. Fashion - Opportunity for fashion designers to collaborate with athletic shoe companies to create fashion-forward footwear that aligns with current trends in both sports and fashion.
3. Entertainment - Opportunity for shoe companies to create exclusive, limited-edition shoe lines in partnership with celebrities and athletes to appeal to the fan culture and drive sales.
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