'Yummypets' is a New Social Network for Your Pets
Laura McQuarrie — May 30, 2013 — Pop Culture
References: yummypets & wagthedoguk
Yummypets is a "social petwork" that is designed to host a community of pet parents.
There are a ton of Facebook fan pages, blogs and websites devoted to our furry friends, so it's no surprise that a community to bring them together has emerged. The Yummypets website is closely modeled after Facebook, enabling over 150,000 pet lovers to share status updates, promote pet businesses, products, post about missing pets and share the best apps for pets.
And similar to how Facebook got it's start, community members have a chance to pit their pets against one another in a game of Yummy or Not to determine which pet is the cutest pet in the world.
There are a ton of Facebook fan pages, blogs and websites devoted to our furry friends, so it's no surprise that a community to bring them together has emerged. The Yummypets website is closely modeled after Facebook, enabling over 150,000 pet lovers to share status updates, promote pet businesses, products, post about missing pets and share the best apps for pets.
And similar to how Facebook got it's start, community members have a chance to pit their pets against one another in a game of Yummy or Not to determine which pet is the cutest pet in the world.
Trend Themes
1. Social Pet-focused Networks - The rise of social networks dedicated to pets presents an opportunity for businesses to tap into this niche market and offer pet-related products or services.
2. Pet Parent Community - The creation of online communities for pet parents allows businesses to engage directly with this target audience and build brand loyalty by providing valuable content and support.
3. Gamification in Pet Networks - The integration of gaming elements in pet-focused social networks opens up new possibilities for businesses to create interactive and engaging experiences to promote their products or services.
Industry Implications
1. Pet Products - The emergence of social pet-focused networks provides a platform for pet product companies to directly connect with pet owners and showcase their products.
2. Online Communities - The growth of pet parent communities presents an opportunity for businesses to create specialized online platforms that cater to the unique needs and interests of this target audience.
3. Gaming and Entertainment - The incorporation of gamification features in pet networks creates potential for businesses in the gaming and entertainment industries to develop pet-themed games or sponsor pet-related competitions.
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