Rellana Woolly Heads Packages Help You Visualize DIY Hats
Marissa Liu — October 22, 2009 — Marketing
References: awards.dandad.org & thedieline
Rellana woolly heads are the whimsical and creative packaging idea for Rellana Hair (a range of fringed yarn). The aim of these attention-grabbers was to catch the eye of wool-buyers looking for something special during the upcoming winter season.
In order to demonstrate the typical character of the wool, faces were printed on the labels that wind around the balls of wool, hence the Rellana woolly heads! The packaging perfectly communicates one of the main uses of yarn: to make cozy and warm hats and scarves. The packaging was created by Ogilvy Frankfurt.
In order to demonstrate the typical character of the wool, faces were printed on the labels that wind around the balls of wool, hence the Rellana woolly heads! The packaging perfectly communicates one of the main uses of yarn: to make cozy and warm hats and scarves. The packaging was created by Ogilvy Frankfurt.
Trend Themes
1. Whimsical Packaging - Opportunity for businesses to create attention-grabbing packaging designs that appeal to consumers' desire for unique and visually appealing products.
2. Visualizing DIY - Potential for businesses to incorporate visual representations or illustrations on product packaging to help consumers visualize DIY projects or potential uses.
3. Creative Labeling - Opportunity for businesses to use innovative labeling techniques, such as printing faces or characters on labels, to add a playful and engaging element to their products.
Industry Implications
1. Textile and Apparel - Apparel companies can explore whimsical packaging designs to differentiate their products and create a memorable brand experience.
2. Craft and DIY - Craft supplies and DIY brands can incorporate visual representations on packaging to inspire creativity and help customers envision finished products.
3. Advertising and Marketing - Marketing agencies and creative teams can experiment with creative labeling techniques to capture consumer attention and enhance brand messaging.
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