Ogilvy On Recession Marketing Plan Saves Money & Paper
Andrew Robichaud — May 14, 2009 — Eco
References: ogilvyonrecession & behance.net
Ogilvy On Recession needed a brilliant idea to attract an audience but also make a statement. Their line of bite-sized business cards is speaking volumes.
Ogilvy On Recession (.com) is a strategical planning website geared toward the current economic downturn. Cutting business card size by using 78% less paper also saved a ton of money.
The marketing plan attracts customers, as well as enforces the goal behind the site. Ogilvy On Recession teaches us to save our money (or use it wisely) as they do the exact same.
Ogilvy On Recession (.com) is a strategical planning website geared toward the current economic downturn. Cutting business card size by using 78% less paper also saved a ton of money.
The marketing plan attracts customers, as well as enforces the goal behind the site. Ogilvy On Recession teaches us to save our money (or use it wisely) as they do the exact same.
Trend Themes
1. Sustainable Marketing - The use of bite-sized business cards that save paper and money showcases the trend for sustainable marketing practices.
2. Minimalist Branding - The adoption of smaller business cards reflects a trend towards minimalist branding that focuses on essential information.
3. Creative Marketing Strategies - The innovative use of bite-sized business cards serves as an example of how businesses can think outside the box and create unique marketing strategies.
Industry Implications
1. Printing and Stationery - The printing and stationery industry could benefit from exploring sustainable alternatives, such as bite-sized business cards, to reduce paper waste and appeal to environmentally conscious customers.
2. Marketing and Advertising - The marketing and advertising industry can leverage the trend of minimalist branding to develop creative campaigns that capture attention through simplicity and clarity.
3. Eco-friendly Products - The use of bite-sized business cards highlights the potential for innovation and disruptive practices within the eco-friendly products industry, encouraging the development of sustainable alternatives to traditional marketing materials.
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