Mumure Contact Creates Thermo-Sensitive Communication
Marissa Liu — September 17, 2009 — Art & Design
References: gloireanosgraphistes.fr & thejailbreak
French communications agency Mumure brings us Contact, a series of thermo-sensitive business cards. The cards react to human-contact and body temperature. Street art, such as graffiti, inspired the original trio of Contact designs.
The double-sided, thermo-sensitive business cards come in three shades, an off-white, black and a dark grey with black writing. Once handled the ink changes shades to become lighter, while a quick shake of the Contact card returns the ink to its original color.
This is a brand new approach to business cards. They are no longer only carrying information but also become personalized, tactile objects that express communication between individuals.
The double-sided, thermo-sensitive business cards come in three shades, an off-white, black and a dark grey with black writing. Once handled the ink changes shades to become lighter, while a quick shake of the Contact card returns the ink to its original color.
This is a brand new approach to business cards. They are no longer only carrying information but also become personalized, tactile objects that express communication between individuals.
Trend Themes
1. Thermo-sensitive Materials - Opportunity to develop products that react to human-contact and body temperature, creating unique and personalized user experiences.
2. Interactive Business Cards - Possibility to transform traditional business cards into interactive and engaging tools that leave a lasting impression on recipients.
3. Tactile Communication - Potential to incorporate tactile elements into communication tools, creating a more sensory and memorable way of connecting with others.
Industry Implications
1. Printing and Stationery - Printing companies can explore the use of thermo-sensitive materials to offer unique and innovative products, such as business cards and promotional materials.
2. Design and Advertising - Design agencies and advertising firms can incorporate interactive business cards into their strategies, providing clients with innovative and memorable branding solutions.
3. Promotional Products - Companies specializing in promotional products can offer tactile communication tools, such as thermo-sensitive business cards, to help clients stand out in a competitive market.
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