The Lionel Messi Avatar Interracts with Users Online
Angela Rajic — December 3, 2013 — Marketing
References: easports & creativecriminals
EA Sports is getting ready to launch its latest FIFA soccer video game with the release of a life-sized Lionel Messi avatar available online at lifesizemessi.com Messi is a renowned Argentinian player and a playable character in the new FIFA 14, said to be the most realistic soccer video game developed.
The avatar is a great piece of promotional material highlighting the excellent visual quality of the new video game. On the website, you are able to adjust Messi's hand print to match your own hand size and the program than renders the avatar based on that hand size you submit. Once Messi's face is rendered onto your computer screen, you use your mouse to interact to with him -- poke and prod his face and follow your mouse around to see just how the Messi avatar works. The interactive experience is amazing and will delight soccer fans of all ages.
The avatar is a great piece of promotional material highlighting the excellent visual quality of the new video game. On the website, you are able to adjust Messi's hand print to match your own hand size and the program than renders the avatar based on that hand size you submit. Once Messi's face is rendered onto your computer screen, you use your mouse to interact to with him -- poke and prod his face and follow your mouse around to see just how the Messi avatar works. The interactive experience is amazing and will delight soccer fans of all ages.
Trend Themes
1. Life-sized Avatars - Interactive life-sized avatars enhance marketing campaigns for video games and other products.
2. Personalized Gaming Experience - Customizable avatars create a personalized gaming experience for consumers.
3. Realistic Visuals in Video Games - The use of realistic visuals in video games enhances user engagement and can increase sales.
Industry Implications
1. Video Games - The video game industry can benefit from incorporating life-sized, interactive avatars to enhance gameplay and promotional material.
2. Marketing and Advertising - Marketers can use life-sized, interactive avatars to create unique and engaging campaigns for various products.
3. Sports Broadcasting - Incorporating realistic avatars of sports players into broadcasting can enhance the viewers' experience and engagement.
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