Nintendo's Mario Takes the Mercedes-Benz GLA for a Test Drive
Laura McQuarrie — June 3, 2014 — Autos
References: gla-class.mercedes-benz & en.rocketnews24
In this ad for the Mercedes-Benz GLA, it seems that Mario has finally gotten with the times and learned that there are faster ways to get around than relying on your own feet, or hoping a power-up mushroom will come your way.
In the first part of the video, the side-scrolling platformer game is presented in all of its 8-bit glory, with Mario as the driver of a Mercedes-Benz GLA. Expertly, he stomps Goombas, smashes bricks and climbs up stairs to the castle. After arriving to his destination, the video game recreation flips to a real life version of Mario and the car, which both look pretty fearsome. However, once the iconic video game character leaves the safety of the Mercedes, it's game over for Mario.
In the first part of the video, the side-scrolling platformer game is presented in all of its 8-bit glory, with Mario as the driver of a Mercedes-Benz GLA. Expertly, he stomps Goombas, smashes bricks and climbs up stairs to the castle. After arriving to his destination, the video game recreation flips to a real life version of Mario and the car, which both look pretty fearsome. However, once the iconic video game character leaves the safety of the Mercedes, it's game over for Mario.
Trend Themes
1. Auto-infused Gaming Advertising - There is an opportunity for companies to create auto-infused video games as a marketing tool.
2. Mixed Reality Advertising - There is a possibility to enhance commercials by combining virtual reality with real-life scenarios.
3. Collaborative Branding - Brands can collaborate and create unique content for their audience by merging their products in creative ways.
Industry Implications
1. Automotive - Auto manufacturers can increase brand awareness and appeal to a younger audience through collaborations with video game franchises.
2. Gaming - Video game companies can work with automotive brands to create in-game advertisements, in addition to utilizing mixed reality technology for a more immersive gaming experience.
3. Marketing and Advertising - Agencies can help brands create innovative marketing campaigns and engage audiences through brand collaborations and immersive advertising experiences.
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