EV Charging Network Volta is Supported by Advertising & Brand Sponsors
Alyson Wyers — July 15, 2015 — Autos
References: voltacharging & springwise
If you drive an electric car, you can stop at a free charging station as a part of a new ad-supported initiative on behalf of this EV charging network. Volta's electric vehicle charging terminals have space for ads and brand sponsorship, enabling them to give communities a recharge free of charge.
While drivers can charge for free, retail owners receive a free amenity that will attract more customers. The Volta EV Charging Network is in place in a variety of states, including California, Hawaii and Phoenix, Arizona.
Most of the stations are at shopping areas and are sponsored by Volta partners such as Whole Foods Markets, Macy's and a variety of national real estate firms. So advertisers can also reach consumers immediately before they start shopping.
While drivers can charge for free, retail owners receive a free amenity that will attract more customers. The Volta EV Charging Network is in place in a variety of states, including California, Hawaii and Phoenix, Arizona.
Most of the stations are at shopping areas and are sponsored by Volta partners such as Whole Foods Markets, Macy's and a variety of national real estate firms. So advertisers can also reach consumers immediately before they start shopping.
Trend Themes
1. Ad-supported Charging Stations - The ad-supported charging stations trend offers an opportunity for businesses to tap into a captive audience of electric vehicle drivers and promote their brands.
2. Free Amenities for Retail Owners - The trend of providing free EV charging stations as a perk for retail owners presents an opportunity for businesses to attract more customers and increase foot traffic to their establishments.
3. Partnerships with Retailers and Real Estate Firms - Partnerships between EV charging networks like Volta and retailers or real estate firms offer an opportunity for brands to reach consumers at key locations and leverage established customer bases.
Industry Implications
1. Electric Vehicle Charging - The electric vehicle charging industry can capitalize on the ad-supported charging stations trend by offering advertising opportunities at their charging stations.
2. Retail - Retail businesses can benefit from the trend of providing free EV charging stations as it can attract more customers and increase sales.
3. Real Estate - Real estate firms can embrace the trend of partnering with EV charging networks to offer charging stations as an added amenity to their properties, attracting potential tenants and customers.
2.1
Score
Popularity
Activity
Freshness
