Brands are prioritizing the mental health of parents and primary caregivers
Trend - The mental health of parents and primary caregivers of children can be severely impacted by their responsibilities, and brands are aiming to address this with platforms and services that prioritize the mental wellbeing of people caring for children.
Insight - Mental health is a growing topic of conversation in North America as activists and organizations aim to destigmatize it and ultimately address the mental health issues that impact everything from individual families to the economy. Consumers, dealing with unprecedented levels of stress between caring for children, working, and dealing with the fallouts from the ongoing pandemic, are in need of more mental health care now than ever before.
Insight - Mental health is a growing topic of conversation in North America as activists and organizations aim to destigmatize it and ultimately address the mental health issues that impact everything from individual families to the economy. Consumers, dealing with unprecedented levels of stress between caring for children, working, and dealing with the fallouts from the ongoing pandemic, are in need of more mental health care now than ever before.
Workshop Question - How could your brand support employee and/or customer wellbeing?
Trend Themes
1. Focus on Parental Mental Health - Brands and organizations are prioritizing the mental health of parents and primary caregivers
2. Growing Importance of Mental Health - Mental health is becoming a more prominent topic of conversation in North America
3. Digital Support for Parents - A growing number of digital platforms and apps are being developed to provide support and resources for new parents
Industry Implications
1. Mental Health Care - Mental health care is increasingly in demand, especially as people grapple with additional stressors during the pandemic
2. Digital Health - The development of platforms and apps to support mental health is a growing area within the digital health industry
3. Parenting Products and Services - There is a growing need for products and services that support new parents' mental health and wellbeing
7 Featured, 56 Examples:
96,652 Total Clicks
Date Range:
Jan 20 — Mar 22
Trending:
Mild
Consumer Insight Topics:
