Kristen Bell Stars in Her Own Ad for 'Happy Dance'
Ellen Smith — October 14, 2020 — Pop Culture
References: doahappydance & adweek
Actress Kristen Bell stars in her own ad for 'Happy Dance' -- Bell's line of skincare CBD that launched in 2019. The ad appeals to overwhelmed parents who understand the joys and stresses of raising small children. The ad humorously opens in an idyllic home with Bell dressed in a gorgeous gown while joking that the product gives parents the strength to watch the same kid's movies on repeat, and to erase memories of crossing the playroom barefoot.
The ad then jumps back to a frazzled-looking Bell standing on a messy staircase next to a crayon-stamped wall. The ad closes with a shot of the products, implying the CBD infusion serves as much-needed relaxation from the stresses of parenthood.
The ad then jumps back to a frazzled-looking Bell standing on a messy staircase next to a crayon-stamped wall. The ad closes with a shot of the products, implying the CBD infusion serves as much-needed relaxation from the stresses of parenthood.
Trend Themes
1. CBD Skincare - Disruptive Innovation Opportunity: Explore new ways to incorporate CBD into skincare products to provide relaxation and stress relief benefits.
2. Parental Stress Relief - Disruptive Innovation Opportunity: Develop products and services that specifically target the stress and fatigue experienced by parents.
3. Authentic Marketing - Disruptive Innovation Opportunity: Create advertising campaigns that feature relatable scenarios and humor to connect with consumers on a deeper level.
Industry Implications
1. Skincare - Disruptive Innovation Opportunity: Combine CBD with skincare technologies to create unique and effective products that cater to relaxation and stress relief.
2. Parenting Support - Disruptive Innovation Opportunity: Develop innovative products and services to support parents in managing stress and finding moments of relaxation.
3. Advertising and Marketing - Disruptive Innovation Opportunity: Embrace authentic and relatable advertising strategies that resonate with consumers and build stronger brand connections.
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