A Pea in the Pod's Shimla Collection Shares Effortless Styles
Laura McQuarrie — July 18, 2019 — Life-Stages
References: apeainthepod & prnewswire
The Shimla Collection from maternity apparel retailer A Pea in the Pod takes inspiration from a trip to India, offering a total of seven comfortable styles that are both aesthetically pleasing and effortless to wear. The elegant and flattering silhouettes in the range include everything from dresses and a top to pants, plus a straw tote for carrying around essentials.
The maternity fashion capsule offers designs that are suitable for pre-and-post pregnancy, each of which can easily be dressed up or down with the right accessories. Some of the standout pieces in the collection include the wide-leg Under Belly Linen Smocked Wide Leg Maternity Pants and the Eyelet Wrap Maternity Dress, which promises to be "more than a little black dress."
The maternity fashion capsule offers designs that are suitable for pre-and-post pregnancy, each of which can easily be dressed up or down with the right accessories. Some of the standout pieces in the collection include the wide-leg Under Belly Linen Smocked Wide Leg Maternity Pants and the Eyelet Wrap Maternity Dress, which promises to be "more than a little black dress."
Trend Themes
1. Indian-inspired Maternity Apparel - Disruptive innovation opportunity: Creating maternity clothing that combines cultural inspiration and comfort for expecting mothers.
2. Effortless Maternity Styles - Disruptive innovation opportunity: Developing maternity fashion designs that seamlessly transition from pre- to post-pregnancy with versatile styling options.
3. Versatile Maternity Accessories - Disruptive innovation opportunity: Designing accessories specifically for maternity wear that provide both functionality and style.
Industry Implications
1. Maternity Apparel - Disruptive innovation opportunity: Rethinking traditional maternity clothing options to offer more diverse and culturally-inspired designs.
2. Fashion - Disruptive innovation opportunity: Incorporating the concept of versatility and comfort into mainstream fashion, not just limited to maternity wear.
3. Accessory Design - Disruptive innovation opportunity: Creating innovative accessories that cater to the unique needs of pregnant women and enhance their overall fashion choices.
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