The Business of Food Trucks Infographic Reveals Some Interesting Facts
Jaime Neely — February 26, 2012 — Lifestyle
Recently featured on Foodbeast.com was the ever-informative and interesting Business of Food Trucks Infographic. Gathering information from the Food Trucks Innovation Report in the United States, the chart offers a variety of facts, figures and historical information surrounding the booming industry of gourmet food trucks, which have been popping up across cities all over America.
As the Business of Food Trucks Infographic reveals, this movement within the food industry has definite staying power; over 91% of the consumers surveyed for the report were not only familiar with the concept, but also in agreement that it wasn't just a fad.
Other noteworthy facts from the chart include its report that 84% of consumers who follow food trucks on social media networking sites visit them one a week, and over 61% of people surveyed found food trucks by simply stumbling upon them.
As the Business of Food Trucks Infographic reveals, this movement within the food industry has definite staying power; over 91% of the consumers surveyed for the report were not only familiar with the concept, but also in agreement that it wasn't just a fad.
Other noteworthy facts from the chart include its report that 84% of consumers who follow food trucks on social media networking sites visit them one a week, and over 61% of people surveyed found food trucks by simply stumbling upon them.
Trend Themes
1. Booming Gourmet Food Trucks - The increasing popularity of gourmet food trucks opens up opportunities for innovative culinary experiences on wheels.
2. Social Media Marketing for Food Trucks - The trend of consumers following food trucks on social media presents opportunities for creative and targeted marketing strategies.
3. Spontaneous Food Truck Discoveries - The trend of people stumbling upon food trucks highlights the potential for unique and unexpected dining experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the gourmet food truck trend to offer convenient and diverse dining options to consumers.
2. Marketing and Advertising - Marketing and advertising professionals can tap into the social media marketing opportunities presented by food trucks to reach a mobile and engaged audience.
3. Tourism and Hospitality - The tourism and hospitality industry can promote food truck discoveries as an exciting and authentic element of local experiences for tourists and travelers.
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