blk Offers an Expanded Line of Mineral-Infused Water with Benefits
Laura McQuarrie — March 28, 2019 — Lifestyle
For years, 'blk' has been selling a single product in the form of an arresting all-black beverage powered by fulvic trace minerals and electrolytes. At this year's Natural Products Expo West, it exhibited an expanded collection of pH 8.0+ alkaline water with added benefits.
While blk's original product is unmistakable for the black cap and clear bottle that shows the dark liquid inside, the new products feature colorful caps to differentiate their different functional benefits. Consumers now have the option of choosing to support themselves with enhanced water for Resistance, Focus, Mood or Energy, which come in unconventional flavors like Peach Mango Basil, Spicy Black Cherry and Apple Grape Sage.
Just as consumers have been drawn to the health benefits and aesthetic qualities of blk's original black beverage, they will be intrigued by the added functions and flavors.
While blk's original product is unmistakable for the black cap and clear bottle that shows the dark liquid inside, the new products feature colorful caps to differentiate their different functional benefits. Consumers now have the option of choosing to support themselves with enhanced water for Resistance, Focus, Mood or Energy, which come in unconventional flavors like Peach Mango Basil, Spicy Black Cherry and Apple Grape Sage.
Just as consumers have been drawn to the health benefits and aesthetic qualities of blk's original black beverage, they will be intrigued by the added functions and flavors.
Trend Themes
1. Expanded Functional Beverages - blk has expanded its product line to offer consumers added benefits and flavors in their functional mineral-infused water products.
2. Color-differentiated Products - blk's new products feature colorful caps to differentiate their various functional benefits.
3. Unconventional Flavors - New blk products come in unconventional flavors like Peach Mango Basil, Spicy Black Cherry and Apple Grape Sage.
Industry Implications
1. Beverage Industry - The beverage industry can explore opportunities in offering functional and health-focused drinks with unconventional flavors.
2. Health and Wellness Industry - The health and wellness industry can incorporate functional mineral-infused water products into existing health regimens and explore expanding their benefits.
3. Packaging Industry - Packaging companies can explore innovative packaging solutions that differentiate functional beverages with added benefits.
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