Diesel 'Dance Party' Features Hooded Contestants in Underwear
Sandra Winn — January 13, 2009 — Marketing
References: youtube & trendhunter
No stranger to presenting bizarre and sometimes controversial fashion advertisements, Diesel has been having a ‘Dance Party’ contest featuring hooded dancers wearing Diesel underwear.
You could very well call Diesel's dance competition an ‘Abu Ghraid-inspired’ dance contest because contestants introduce themselves while sitting on a chair and then a black hood is put over their heads.
Diesel Planet explains that their ‘Dance Party’ is an expose into the world of underground endurance dancing; however, there are a multitude of underground music and dance styles and my search for underground hooded dancers proved fruitless. But, that doesn’t matter, the Diesel ‘Dance Party’ contest, as disturbing as some my find it, is very cutting-edge.
The Diesel underground dance competition is into episode 4 which can be viewed at their website, episode 5 will announce the winner. For now, you can enjoy episode 2.
You could very well call Diesel's dance competition an ‘Abu Ghraid-inspired’ dance contest because contestants introduce themselves while sitting on a chair and then a black hood is put over their heads.
Diesel Planet explains that their ‘Dance Party’ is an expose into the world of underground endurance dancing; however, there are a multitude of underground music and dance styles and my search for underground hooded dancers proved fruitless. But, that doesn’t matter, the Diesel ‘Dance Party’ contest, as disturbing as some my find it, is very cutting-edge.
The Diesel underground dance competition is into episode 4 which can be viewed at their website, episode 5 will announce the winner. For now, you can enjoy episode 2.
Trend Themes
1. Underground Endurance Dancing - Disruptive innovation opportunity: Create an underground dance competition that pushes the boundaries of conventional dance styles and aesthetics.
2. Controversial Fashion Advertisements - Disruptive innovation opportunity: Develop unconventional and provocative fashion advertisements to generate buzz and challenge societal norms.
3. Hooded Dancers - Disruptive innovation opportunity: Explore the concept of anonymity and identity in dance performances through the use of hooded costumes and props.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce edgy and controversial fashion campaigns that capture attention and challenge traditional advertising approaches.
2. Dance - Disruptive innovation opportunity: Create immersive and boundary-pushing dance competitions that attract a diverse range of participants and redefine the concept of dance performances.
3. Entertainment - Disruptive innovation opportunity: Produce unconventional and thought-provoking entertainment experiences that push the boundaries of audience expectations and create unique brand experiences.
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