Mackdaddy Teams Up With Fila & Samurai for Intense Clothing Collection
Andrew Robichaud — June 7, 2009 — Fashion
References: samurai-webshop & highsnobiety
In celebration of their 10th anniversary, Mackdaddy clothing line has teamed up with Fila and Samurai Magazine to create a small but intense collection.
The vibrant hues grace a flashy old-school high-top sneaker (Fila brand) and different shirt styles (“BOYZ” and “M”).
Samurai Magazine is involved with all the promotional work and the online purchasing of the items.
This funky fresh hip-hop line is only for the G’est (yes, I did that) of supporters. Scope out the threads in the gallery!
The vibrant hues grace a flashy old-school high-top sneaker (Fila brand) and different shirt styles (“BOYZ” and “M”).
Samurai Magazine is involved with all the promotional work and the online purchasing of the items.
This funky fresh hip-hop line is only for the G’est (yes, I did that) of supporters. Scope out the threads in the gallery!
Trend Themes
1. Neon Menswear - The trend of vibrant and flashy neon men's fashion is gaining popularity, opening up opportunities for fashion brands to collaborate and create unique collections.
2. Streetwear Collaborations - Collaborations between street fashion brands like Mackdaddy and sportswear brands like Fila are becoming popular, creating disruptive innovation opportunities for fashion industry.
3. Digital Promotions and Commerce - The involvement of Samurai Magazine in promotional work and online purchasing of products is reflective of the growth of digital commerce and promotion in the fashion industry.
Industry Implications
1. Fashion Industry - The bold and flashy neon menswear trend can be a unique disruptive opportunity for fashion designers and retailers.
2. Sportswear Industry - Collaborating with street fashion brands to create funky and fresh designs can help brands in the sportswear industry tap into new customer segments.
3. Digital Commerce - The involvement of digital media brands like Samurai Magazine in product promotion and sales indicates the growing importance and opportunities in the digital commerce industry.
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