Agyness Deyn is the New Face for Underground Hit Melissa Shoes
Shelby Lee Walsh — June 11, 2009 — Fashion
References: nylonmag
Agyness Deyn is on the top of the fashion world. Everyone wants a piece of her, and lucky for Melissa Shoes, they got one.
Agyness Deyn will be the new face of Brazilian cult brand, Melissa Shoes. A cult brand pairing with a model with an astounding cult following is a match made in heaven.
This marks the launch of their first magazine entitled Plastic Dreams, and so much more than any normal campaign. The outfits are wicked and offbeat (just like Deyn) and the shoes are to die for!
Agyness Deyn will be the new face of Brazilian cult brand, Melissa Shoes. A cult brand pairing with a model with an astounding cult following is a match made in heaven.
This marks the launch of their first magazine entitled Plastic Dreams, and so much more than any normal campaign. The outfits are wicked and offbeat (just like Deyn) and the shoes are to die for!
Trend Themes
1. Cult Brands - Exploring partnerships with cult figures can create a unique and loyal customer base.
2. Magazine Launches - Creating engaging content through magazine launches can help brands stand out in the market.
3. Offbeat Fashion - Embracing alternative and unconventional fashion styles can attract a niche audience and spark innovation in the industry.
Industry Implications
1. Fashion - Fashion brands can leverage cult figures like Agyness Deyn to promote their products and connect with unconventional fashion enthusiasts.
2. Footwear - Footwear companies, like Melissa Shoes, can disrupt the market by collaborating with influential and non-traditional brand ambassadors.
3. Publishing - The launch of magazines by brands, such as Plastic Dreams by Melissa Shoes, can provide a platform for creative storytelling and brand-building opportunities.
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