Mandie McFarlane — February 8, 2007 — Tech
References: 15minutesof
The 1960's came and went bringing with it color, controversy and indulgence. The velvet pants may be long gone, but more that 40 years later, one sixties icon still remains...Andy Warhol. In a word, the man is "timeless". And on the topic of time, Warhol's pop-art prints are now available on watches. The limited edition collection, made by Seiko, offers a little something for everyone. From a thin white model that satisfies this seasons fascination with all things mod, to Andy's famous banana, fulfilling your secret passion for the tropical fruit. Seiko has even created a 4 pack of watches for only $75, true Warhol value. And if the acid color pallet isn't your style, why not pay homage to Andy's most glamorous muse. The limited edition Marilyn watch comes at a little higher price tag of $500, but hey, studded with Swarovski Crystals, she's a real beauty. Seiko will also be coming out with a new line in the spring, offering watches with some of Warhol's more subdued imagery. So here's your chance to wear a little piece of history, and it's a bonus if you actually need a watch.
Trend Themes
1. Pop-art Watches - The trend of incorporating pop-art prints onto watches provides a disruptive innovation opportunity to create unique and artistic timepieces.
2. Limited Edition Collections - The popularity of limited edition watch collections, like the Warhol-inspired line made by Seiko, presents a disruptive innovation opportunity to create scarcity and exclusivity in the watch industry.
3. Artistic Collaboration - The collaboration between renowned artists like Andy Warhol and watch brands like Seiko highlights the trend of merging art and fashion, opening up opportunities for disruptive innovation in the intersection of these industries.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can tap into the trend of pop-art watches by partnering with artists to create artistic timepieces and offer unique fashion accessories.
2. Luxury Goods - The luxury goods industry can explore the limited edition collection trend to create high-end, exclusive watches that appeal to collectors and connoisseurs of fine timepieces.
3. Art and Design - The art and design industry can leverage the trend of artistic collaborations between artists and watch brands to create wearable art pieces that blur the lines between fashion and art.
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