Mash SF and Massan Capture the Culture of Bicycles
Rose Nazarali — August 31, 2009 — Fashion
References: freshnessmag & psfk
Mash SF is a cycling group in San Francisco, and along with iconic photographer Massan, they have put together this eclectic group of pictures that capture their love for bicycles.
The Mash SF group can be seen riding around the streets at night. The photos show their collection of bikes and even some awkward tan lines from all the time they spend cycling in the sun.
Check out the gallery above to see Mash SF’s collaboration with Massan.
The Mash SF group can be seen riding around the streets at night. The photos show their collection of bikes and even some awkward tan lines from all the time they spend cycling in the sun.
Check out the gallery above to see Mash SF’s collaboration with Massan.
Trend Themes
1. Bicycle Culture - There is an opportunity to disrupt the cycling industry by tapping into the growing bicycle culture reflected in the Mash SF photography.
2. Urban Cycling - Exploring ways of combining cycling with urban living could be a disruptive innovation opportunity.
3. Photography & Cycling - Combining the two hobbies presents an opportunity for disruptive innovation through creative collaborations that showcase cycling culture.
Industry Implications
1. Cycling Equipment - An opportunity for cycling industry players (manufacturers and retailers) to take advantage of the increasing interest and appreciation for bicycles as shown in the Mash SF photography.
2. Urban Transportation - The bicycle culture depicted in the Mash SF and Massan collaboration presents an opportunity for disruptive innovation in urban transportation.
3. Photography - The Mash SF and Massan collaboration's photography presents unique opportunities in marketing and branding for cycling and photography industries alike.
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