The AE x It Gets Better Pride Collection Supports the It Gets Better Project
Laura McQuarrie — May 22, 2019 — Fashion
Ahead of the Pride Month in June, American Eagle has released the AE x It Gets Better collection in partnership with the It Gets Better Project. 100% of the proceeds from all sales will be donated to support the non-profit organization and its mission.
The AE x It Gets Better Pride collection introduces 14 expressive styles with phrases like "Super Gay" and "Gayer Than Gay" across t-shirts, hoodies, tank tops, hats and other accessories. The accessibly priced summer clothing collection makes it easy for all to show their support for the LGBTQ community during Pride Month and beyond.
While all of the pieces are especially appropriate for Pride Month celebrations, styles like the Love is Love Hoodie have the potential to help carry the collection's meaningful message throughout other seasons.
The AE x It Gets Better Pride collection introduces 14 expressive styles with phrases like "Super Gay" and "Gayer Than Gay" across t-shirts, hoodies, tank tops, hats and other accessories. The accessibly priced summer clothing collection makes it easy for all to show their support for the LGBTQ community during Pride Month and beyond.
While all of the pieces are especially appropriate for Pride Month celebrations, styles like the Love is Love Hoodie have the potential to help carry the collection's meaningful message throughout other seasons.
Trend Themes
1. Expressive Pride Fashion - The AE x It Gets Better Pride Collection introduces bold and expressive styles that celebrate the LGBTQ community.
2. Charitable Fashion Collections - Fashion brands are partnering with non-profit organizations to create collections that support important causes.
3. Inclusive Summer Clothing - Fashion brands are creating accessible and affordable summer clothing collections that cater to all individuals.
Industry Implications
1. Fashion Retail - Fashion retailers can create inclusive and expressive clothing collections that support marginalized communities and charitable causes.
2. Non-profit Organizations - Non-profit organizations can partner with fashion brands to create special collections that raise awareness and funds for important causes.
3. Marketing and Advertising - Marketing and advertising professionals can leverage inclusive and expressive fashion collections to connect with diverse audiences and promote social causes.
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