Minecraft Earth Introduces a New Way to Play with Augmented Reality
Laura McQuarrie — July 24, 2019 — Tech
References: minecraft.net & fastcompany
In the last few years, augmented reality games have captured the hearts of Millennials and Gen Z alike and now, Minecraft fans are able to experience their favorite game in an entirely new way with Minecraft Earth. This new mobile gaming app introduces an AR version of the familiar desktop game that challenges players to build structures and battle mobs in their very own real-world surroundings.
Currently, Minecraft Earth is only available in limited locations, including London and Seattle, as it is extremely location-based, allowing players to virtually build on top of their neighborhood. With the new augmented reality game, Minecraft Earth players are able to collaborate with other players for mini-adventures and construction of their very own blocky, towering masterpieces.
Currently, Minecraft Earth is only available in limited locations, including London and Seattle, as it is extremely location-based, allowing players to virtually build on top of their neighborhood. With the new augmented reality game, Minecraft Earth players are able to collaborate with other players for mini-adventures and construction of their very own blocky, towering masterpieces.
Trend Themes
1. Augmented Reality Gaming - Disruptive innovation opportunity: Developing new AR games that allow players to interact with their favorite virtual worlds in real-world environments.
2. Location-based Augmented Reality - Disruptive innovation opportunity: Creating location-based AR games that encourage players to explore and interact with their physical surroundings.
3. Collaborative AR Gameplay - Disruptive innovation opportunity: Designing AR gaming experiences that foster collaboration and teamwork among players for shared adventures and creations.
Industry Implications
1. Gaming - Disruptive innovation opportunity: Leveraging AR technology to enhance traditional gaming experiences and attract a new generation of gamers.
2. Mobile App Development - Disruptive innovation opportunity: Creating innovative AR mobile gaming apps that provide immersive and interactive experiences for users.
3. Urban Planning and Architecture - Disruptive innovation opportunity: Using location-based AR games to engage communities in urban planning and encourage creativity in architectural design.
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