Holika Holika's Aqua Fantasy Packaging Shows Off Its Icelandic Roots
Laura McQuarrie — April 27, 2015 — Fashion
References: holikaholika
The branding and packaging for Holika Holika's Aqua Fantasy skincare set hints at what sets its formula apart from other cosmetic care products on the market—the ingredients are sourced from Icelandic glaciers and hot spring water.
The toner, cream and emulsion formulas are all designed to moisturize dry skin, which you can get a sense of thanks to the dew drop-shaped packaging. The shapes and colors used on the set of bottles also evoke a sense of how the products will be gentle, fresh and clean on the skin.
Beauty ideals differ all over the world, but no matter where you go, hydrated healthy skin is always desirable. People will travel from far and wide to experience Iceland's hot springs and glaciers, but Aqua Fantasy manages to capture the essence and benefits of visiting these locations in a bottle.
The toner, cream and emulsion formulas are all designed to moisturize dry skin, which you can get a sense of thanks to the dew drop-shaped packaging. The shapes and colors used on the set of bottles also evoke a sense of how the products will be gentle, fresh and clean on the skin.
Beauty ideals differ all over the world, but no matter where you go, hydrated healthy skin is always desirable. People will travel from far and wide to experience Iceland's hot springs and glaciers, but Aqua Fantasy manages to capture the essence and benefits of visiting these locations in a bottle.
Trend Themes
1. Glacial Skincare - Opportunity for creating skincare products using ingredients sourced from glaciers, providing unique hydration and nourishment to the skin.
2. Nature-inspired Packaging - Opportunity to design packaging that visually communicates the natural and fresh qualities of skincare products, enhancing the overall consumer experience.
3. Destination-inspired Beauty - Opportunity for brands to create beauty products that capture the essence and benefits of visiting specific locations, offering consumers a unique sensory experience.
Industry Implications
1. Skincare - Innovative formulations and packaging techniques can introduce new products that utilize glacial ingredients and nature-inspired designs, attracting consumers seeking effective and visually appealing skincare options.
2. Packaging - Brands can leverage the demand for nature-inspired packaging designs to provide innovative solutions that not only visually communicate product qualities but also add to the overall brand experience.
3. Beauty and Travel - Collaborations between beauty and travel industries can offer destination-inspired beauty products, allowing consumers to experience the benefits of specific locations without physically visiting them.
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