Kaita by Alejandro Posada Comes Apart in a Distinct Manner
Jamie Danielle Munro — May 28, 2014 — Marketing
References: behance.net & packageinspiration
Kaita is a cosmetics company that hired Alejandro Posada to come up with a packaging design for its line. Using a blue and white coloring scheme, Posada added in other small details to make this branding distinct.
For example, upon taking the face cream apart, it's revealed that the contents are put together in a stacked way, so that the separate components stay divided. Not only does this look attractive, but it also provides better space-saving solutions for consumers, as they don't have to worry about having multiple containers in the bathroom. The blue hues used here also give the brand an air of freshness that comes with looking at the ocean or a clear sky during the height of summer in a tropical destination.
For example, upon taking the face cream apart, it's revealed that the contents are put together in a stacked way, so that the separate components stay divided. Not only does this look attractive, but it also provides better space-saving solutions for consumers, as they don't have to worry about having multiple containers in the bathroom. The blue hues used here also give the brand an air of freshness that comes with looking at the ocean or a clear sky during the height of summer in a tropical destination.
Trend Themes
1. Stacked Packaging Design - This trend highlights the growing consumer desire for space-saving, visually-appealing product packaging that also separates components in a unique way.
2. Distinct Branding Details - This trend emphasizes the importance of adding small yet memorable details to a product's branding to make it stand out in a crowded market.
3. Fresh Color Schemes - This trend showcases the appeal of using cool, refreshing color palettes to evoke feelings of calmness and relaxation in consumers.
Industry Implications
1. Cosmetics - There is disruption potential in the cosmetics industry for companies that prioritize innovative packaging design that offers space-saving solutions and unique visual appeal.
2. Household Products - In the household products industry, companies can differentiate themselves by incorporating visually-appealing, space-saving packaging designs that also make it easy for consumers to distinguish between components.
3. Food and Beverage - In the food and beverage industry, innovative packaging designs that use fresh, relaxing color schemes can help companies establish connections with health-conscious consumers seeking visually-appealing, healthy products.
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